How to Use Proprietary Research to Fuel Original Content Marketing Ideas

Looking for original ideas for your content marketing can sometimes be a challenge — but if you do any sort of market research, surveys or even polls, you’re potentially sitting on a content gold mine. Consider the analytics your company applies to the market you’re in — what sort of insights have you gleaned from […]

How to Use HARO to Find Expert Sources for Content Marketing

I wrote last week about producing top-quality content. One of the ways to ensure the content you create is high quality is to approach it like a journalist — use expert sources and quotes to support your points. Whether you’re creating an infographic, putting together a webinar or writing a blog post or white paper, expert […]

How to Use Pinterest Boards for Customer Research

Today’s guest post comes from Allie Siarto, the co-founder of Fare Oak, an online women’s clothing company that donates 5% of every sale toward scholarships to send kids to summer camp. Any experienced business owner or marketer knows that you have to know your customers inside and out if you want to be successful at building […]

Retail Banking Trends: What Will Drive Customer Satisfaction in 2014

This post is part of our ongoing, occasional series on content marketing for financial services. J.D. Power and Associates recently released the findings of the first quarterly wave of its “2014 U.S. Retail Banking Customer Satisfaction Study,” revealing some interesting retail banking trends and findings about the role of the bank branches, mobile banking and […]