Journalist B2B content marketing

B2B doesn’t have to be boring, but when it comes to B2B content marketing it’s easy to fall into the trap of snooze-worthy writing. B2B companies face a few common content challenges: They get bogged down in jargon, they focus too much on sales pitches and they make the message way too complicated. Addressing those […]

5 Steps to Getting Great Expert Quotes for Your White Papers

This guest post is by Emily Paulsen, who writes about health and healthcare for publications, healthcare organizations and government agencies. While promotional materials have their place in a company’s overall communications plan, the idea behind a white paper is to explore an issue or a challenge in a specific industry. Your white papers will get […]