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Instagram isn’t just a fun, popular social media app, it’s also a great way to connect with customers and market your brand visually. Late last year, Instagram surpassed Twitter with 300 million monthly users, meaning that marketers have an even better chance of engaging customers with appealing images and the right hashtags. These articles and […]

Brain Traffic CEO Kristina Halvorson Defines ‘Content Strategy’

When Brain Traffic founder and CEO Kristina Halvorson talks content strategy, she means strategy. She’s seen too many companies put together what they think is a strategy when it’s simply a list of ideas for blog posts or an editorial calendar. “Content strategy is not an editorial plan,” she says, and that’s an error companies […]

Baton Rouge Area Chamber Discusses The Importance of Social Media Marketing

Social media has become a well-established marketing tool for brands big and small, but many business leaders still struggle to understand how to use it and how it fits into their companies’ overall marketing strategies. That was the topic addressed by a panel of Baton Rouge, Louisiana-area marketing professionals yesterday at the Baton Rouge Area […]

Confused About Marketing Automation? 3 Tips to Make Marketing Automation Less Stressful

Earlier this month, we shared tips on choosing marketing automation software and making it work for your organization. At Rep Cap, we help B2B clients with content marketing, but we don’t just produce content — we make sure our clients have all of the systems and processes they need to turn content into conversions. This […]

Content Marketing Tips

Content marketing doesn’t have to be hard. This week’s news roundup brings you articles full of content marketing tips, such as how to simplify your content marketing strategy and boost its effectiveness with careful tweaking. Conversion rates down? Check out Jayson DeMers’s tips on how to make your content more effective. Wondering what the next […]

Content Marketing News Roundup: Content Marketing Strategy Edition

More companies are jumping on the content marketing bandwagon as they see the value it brings. But just creating content and throwing it out there isn’t going to give you the results you’re hoping for — you need to start with content marketing strategy to make your efforts worthwhile. We love using data to drive […]