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I’ve noticed a trend among the very best content sites these days: They read like magazines, not like the SEO destinations we used to see all over the internet. And the secret sauce behind the best content sites is actually pretty simple — dedicated managing editors are driving the ship. This summer I’ve been interviewing […]

thought leadership content David C Baker

Thought leadership is a major component of any content marketing strategy, as it adds credibility and value to your brand while giving your audience innovative insights. While it’s easy to understand what thought leadership is, a common challenge for businesses is how to actually become a thought leader in their industry. What makes a great […]

Customer Service Is the New Marketing: Interview with “Hug Your Haters” Author Jay Baer

Jay Baer is a noted authority on just about everything related to digital marketing. He is a best-selling author, internationally-known speaker, hype-free marketing strategist, and president of the social media and content marketing consultancy Convince & Convert. Fast Company magazine ranked him as one of America’s top three social media consultants, and the Content Marketing […]