interactive content: interview with Justin Talerico, ion interactive

It’s 2017. Are you following the same content marketing best practices you rolled out in 2013? I’d be willing to guess you aren’t. I know I’m not. As content marketing has grown up, marketing tech has improved and customers expect better, more personalized content. As a result, marketing best practices (and the prevailing wisdom about […]

Content Marketing News Roundup: The Future of Content Marketing

The present of content marketing is clear: Companies rely on content to learn about prospective clients and partners, and to get the word out about their products and services. But what’s next for content marketing? This week’s roundup looks at the current importance of content marketing and how businesses will continue to use it to […]