7 Tips for Running a Successful B2B Facebook Contest

Today’s guest post comes from Jim Belosic, the co-founder and CEO of Pancake Laboratories, a software company based in Reno, Nev. The company is best known for its flagship product, ShortStack, software that’s designed to help small business owners and designers create custom apps that harness the power of social media. ShortStack recently celebrated its third […]

Infographic: The Evolution of Public Relations

Today’s guest post comes from Beth Monaghan, principal and co-founder of InkHouse, a PR and social content agency based in Waltham, Mass. She blogs about PR and content. The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. I entered PR in 1997. The dot.com bubble was fat, as […]

7 Ways B2B Marketers Can Get Started on Facebook

Today’s guest post is by Tyler Arnold, co-founder and CEO of SimplySocial Inc., a software tool that helps large companies create great content for their social media profiles. As CEO, Tyler assists with key accounts, business development, and talent acquisitions as SimplySocial grows its presence around the world. In the B2B world, Facebook is highly underutilized. Even […]