Why marketers should care about blockchain Jeremy Epstein

Do you know what blockchain is? If you don’t, marketing leader Jeremy Epstein says it’s high time you learn about it. Jeremy is the CEO of Never Stop Marketing, and after years of working with innovative technology, including roles at Sprinklr and Microsoft, he has shifted his focus to blockchain, which is the transaction-tracking technology […]

Content Marketing Insights and Other Highlights of #Inbound15

#Inbound15, inbound marketing software giant Hubspot’s annual conference, attracted more than 14,000 people last week with headliners such as Aziz Ansari, Amy Schumer and Chelsea Clinton. The conference also featured more than 200 breakout sessions and the reveal of new Hubspot software features. The Rep Cap crew wasn’t able to represent at the conference this […]

Tips for Creating and Executing an Effective Online Marketing Campaign

Even if you’re regularly blogging, using social media and engaging in other content marketing efforts, you’ll probably find you also need to plan dedicated online marketing campaigns to help meet specific goals such as introducing a new product, connecting with a subset of your audience or promoting an upcoming event. Each campaign you run requires a plan, […]

Content Marketing News Roundup: LinkedIn Content Marketing Score Edition

Last month, LinkedIn announced it was giving every member publishing power. This week it announced that it’s implemented a “Content Marketing Score” function to let markers know how effective their posts are to their target audience. This is done by taking the total number of unique LinkedIn members who engaged with a companies’ Sponsored Updates, […]

ROI Marketing 101

Today’s guest post comes from David Ehrenberg, the founder and CEO of Early Growth Financial Services, an outsourced financial services firm that provides early-stage companies with day-to-day transactional accounting, CFO service, tax, and valuation services and support. He’s a financial expert and startup mentor whose passion is helping businesses focus on what they do best. If […]

James Thomas is the new CMO of Allocadia, a marketing operations software company based in Vancouver. James is a long-time Rep Cap friend and client, and I recently interviewed him about his new role as CMO and the trends he sees happening now for marketers. Tell me about your new position at Allocadia. As CMO, […]