Customer Service Is the New Marketing: Interview with “Hug Your Haters” Author Jay Baer

Jay Baer is a noted authority on just about everything related to digital marketing. He is a best-selling author, internationally-known speaker, hype-free marketing strategist, and president of the social media and content marketing consultancy Convince & Convert. Fast Company magazine ranked him as one of America’s top three social media consultants, and the Content Marketing […]

How to Improve CRM Adoption in Just One Week

Your CRM implementation is done. Every sales team member and customer support person in your company has access. All old leads have been imported from the far flung corners of your office Excel spreadsheets and you’ve doled out some cash to bring it all together. So how — over the course of the next few […]

14 Ways to Thank Your Customers and Create Brand Loyalty

Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Question: What’s your favorite strategy for thanking your customers in a way that helps create […]

10 Tips to Host a Successful Webinar

Today’s guest post comes from the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.  Question: […]

8 ways to delight your customers

This is a series of posts recapping the best inbound marketing sessions I attended at this year’s #INBOUND13 conference. Read all of the posts in this series. The first lesson in Delighting Customers 101: it’s everyone’s job to delight customers. Everyone at your organization, at every level, should be working toward creating advocates for your brand. That’s the […]

Startup Insights: The Best Mistake I Ever Made

Last night I attended an Inc. and CapitalOne Spark Business panel discussion featuring Reserveage Organics founder and CEO Naomi Whittel, Video Blocks founder and CEO Joel Holland and Menkiti Group founder and CEO Bo Menkiti talking about “The Best Mistake I Ever Made.” Inc. Senior Writer Burt Helm moderated the discussion with the three wildly […]