content strategy first round review camille ricketts

I’ve noticed a trend among the very best content sites these days: They read like magazines, not like the SEO destinations we used to see all over the internet. And the secret sauce behind the best content sites is actually pretty simple — dedicated managing editors are driving the ship. This summer I’ve been interviewing […]

How Do I Plan a Content Strategy?

Strategy. It’s a simple word that makes a lot of marketers want to run and hide. The most recent CMI/MarketingProfs survey says more than half of marketers don’t have a documented content strategy. Are you guilty? I’ve sometimes felt overwhelmed by strategy too, but I’ve figured out a way to make “content strategy” completely approachable. […]

Brain Traffic CEO Kristina Halvorson Defines ‘Content Strategy’

When Brain Traffic founder and CEO Kristina Halvorson talks content strategy, she means strategy. She’s seen too many companies put together what they think is a strategy when it’s simply a list of ideas for blog posts or an editorial calendar. “Content strategy is not an editorial plan,” she says, and that’s an error companies […]