How Do I Plan a Content Strategy?

Strategy. It’s a simple word that makes a lot of marketers want to run and hide. The most recent CMI/MarketingProfs survey says more than half of marketers don’t have a documented content strategy. Are you guilty? I’ve sometimes felt overwhelmed by strategy too, but I’ve figured out a way to make “content strategy” completely approachable. […]

Brain Traffic CEO Kristina Halvorson Defines ‘Content Strategy’

When Brain Traffic founder and CEO Kristina Halvorson talks content strategy, she means strategy. She’s seen too many companies put together what they think is a strategy when it’s simply a list of ideas for blog posts or an editorial calendar. “Content strategy is not an editorial plan,” she says, and that’s an error companies […]

Baton Rouge Area Chamber Discusses The Importance of Social Media Marketing

Social media has become a well-established marketing tool for brands big and small, but many business leaders still struggle to understand how to use it and how it fits into their companies’ overall marketing strategies. That was the topic addressed by a panel of Baton Rouge, Louisiana-area marketing professionals yesterday at the Baton Rouge Area […]