get employees involved in content marketing

You’re a marketer surrounded by experts and product pros, but none of their voices make it into your content. You’re struggling to fill in your editorial calendar, and your co-workers vanish when you say the words “blog post.” Sound familiar? It can be tough to get everyone on your team involved in your content process. […]

Ask a Managing Editor: What's a Brand Guide and Why Do I Need One for My Content Marketing?

When you hire a writer to contribute to your blog, help you write an ebook, or craft copy for your homepage, what guidelines do you give them? Consistent guidelines are a must for writers who work with your brand, whether they’re internal or work with an agency partner. Every marketing team should have a brand […]

Ask a Managing Editor: How to Get More Than ‘Just Words’ From a Content Marketplace

In our Ask a Managing Editor series, we’re answering your content marketing questions — with the help of marketers we admire. Got a question? We’ve got answers. How often should I blog? It’s a question we hear from marketers all the time, and our answer has changed over the past four years. If you’re looking […]

b2b marketing leader jackie yeaney red hat

In our Content Marketing Masters interview series, we’re profiling the smart marketers we get to work with every day. We’re asking Rep Cap’s favorite marketers how they got into the field, what they love about their jobs and how they stay smart. Jackie Yeaney is executive vice president of marketing and strategy for the global open-source […]

Ask a Managing Editor: How to Get More Than ‘Just Words’ From a Content Marketplace

In our Ask a Managing Editor series, we’re answering your content marketing questions — with the help of marketers we admire. Got a question? We’ve got answers. What role does content play in your marketing strategy? Does your content represent your brand and communicate your company’s value? Does it close sales, make your job easier […]

startup marketing Jeff Perkins QA Symphony

In our Content Marketing Masters interview series, we’re profiling the smart marketers we get to work with every day. We’re asking Rep Cap’s favorite marketers how they got into the field, what they love about their jobs and how they stay smart. A few weeks ago, I saw Jeff Perkins share his story at Digital […]