content marketing survey

Here at Rep Cap, we’ve observed a dramatic shift in how content is created over the past few years. In our experience, businesses have moved away from fussing over high-volume, keyword-driven editorial calendars to building out high-quality thought leadership strategies for growth. We’re spending more of our time on content marketing strategy consulting and supporting […]

Content Marketing News Roundup: The Future of Content Marketing

The present of content marketing is clear: Companies rely on content to learn about prospective clients and partners, and to get the word out about their products and services. But what’s next for content marketing? This week’s roundup looks at the current importance of content marketing and how businesses will continue to use it to […]

Content Marketing News Roundup: Strategy and Performance Measurement Edition

Strategy and performance measurement are essential elements of every marketing professional’s job. Without a strategy, you have no plan and with no way to measure your performance, you have no way to see if what you’re doing is helping, hurting or making no difference at all. This week’s Content Marketing News Roundup brings you a […]