content strategy

What’s your content marketing strategy? If you don’t know or are certain you don’t have one, you’re not alone. Although everyone seems to be talking and writing about content marketing, only 32 percent of B2B marketers have a documented content marketing strategy, according to a 2016 Content Marketing Institute/MarketingProfs study.     We know that […]

3 Ways to Make Your Content Stronger

Great content doesn’t just happen — something I’m reminded every time my hands hover over the keyboard waiting for inspiration. I’m always looking for new ways to write B2B content that’s useful, and getting started can sometimes be the trickiest part. I’ve been reading articles about what great content — blog posts, white papers, infographics […]

How to Develop a Content Marketing Strategy

Crafting a content marketing strategy is more than simply putting together an editorial calendar or brainstorming some blog post topics. It means understanding your own marketing goals and determining how customer interests and needs affect those goals. But developing a content marketing strategy doesn’t have to be hard — it just requires some digging into […]