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Writing well is an enviable skill, and any strong marketing team needs top-notch writers. But even the best writers don’t always generate ready-to-publish copy the first time, no matter how skilled they are. So, yes: Your blog needs an editor. We think editors are the most important part of any content marketing team. Whether you […]

7 Steps to Becoming a Content Marketing Machine

“Suck it up, buttercup.” That was Mary Ellen Slayter’s advice to an audience member at her recent presentation at the Louisiana Technology Park when asked how to actually begin the writing required to generate content. “Don’t let perfection be the enemy of done,” she said. “I’d rather have two decent blog posts published a week […]