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I’ve noticed a trend among the very best content sites these days: They read like magazines, not like the SEO destinations we used to see all over the internet. And the secret sauce behind the best content sites is actually pretty simple — dedicated managing editors are driving the ship. This summer I’ve been interviewing […]

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Thought leadership is a major component of any content marketing strategy, as it adds credibility and value to your brand while giving your audience innovative insights. While it’s easy to understand what thought leadership is, a common challenge for businesses is how to actually become a thought leader in their industry. What makes a great […]

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Launching a completely new content site can feel overwhelming. How will you build an audience? How will you earn their trust and keep them coming back? And, at the top of most marketers’ minds, where will you get all the content? Marie Dodson has been there. She’s the managing editor for two content sites under […]

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It’s 2017. Are you following the same content marketing best practices you rolled out in 2013? I’d be willing to guess you aren’t. I know I’m not. As content marketing has grown up, marketing tech has improved and customers expect better, more personalized content. As a result, marketing best practices (and the prevailing wisdom about […]

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The way marketers do their day-to-day work is changing incredibly fast. Adapting to shifting customer preferences and learning new ways to connect with customers keeps marketers more than busy. But beyond the tactics, what’s really interesting to me is how the core role of marketing inside organizations is changing. Even as recently as a few […]

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China Gorman is a heavyweight in the world of HR and HR leadership. She’s a former CEO of the Great Place to Work Institute, a former COO and interim CEO of the Society for Human Resource Management, a professional association with more than 275,000 members, and she has been leading and growing businesses since 1985. […]