Content Marketing for B2B Software Companies

Content marketing should be a huge part of any B2B software company’s sales and marketing efforts. But the only way to get the most out of it is to start with a documented strategy — one that ensures your content is relevant, targeted and effective. The Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks report […]

How to Come Up With Ideas for Content Marketing

Whether you’re trying to write the great American novel or the driest technical manual, it’s not uncommon to experience some (or a lot) of writer’s block. But if you’re trying to create marketing content, you don’t have time to let a lack of ideas hold you back for long. Those who get paralyzed by writer’s […]