Content Marketing News Roundup: Content Marketing Strategy Edition

More companies are jumping on the content marketing bandwagon as they see the value it brings. But just creating content and throwing it out there isn’t going to give you the results you’re hoping for — you need to start with content marketing strategy to make your efforts worthwhile. We love using data to drive […]

7 Brand-Building Best Practices

Today’s guest post comes from Raoul Davis. He specializes in helping CEOs increase their visibility, revenues and industry leadership status through a proprietary CEO branding model. He is a partner at Ascendant Group, a proven top line revenue growth strategy firm through utilizing the power of CEO branding. Ascendant integrates brand strategy, PR, speaking engagements, […]

Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. When Robert […]

Steve McKee is president of McKee Wallwork & Company, a Bloomberg Businessweek contributor and author of the new book “Power Branding: Leveraging the Success of the World’s Best Brands.” I contacted him recently to get his insight on what branding is and the importance of B2B branding. Read on to find out what he had […]