Digital Advertising: Knowing Your Audience and Your Content

What factors should you have in mind when considering digital advertising? How can you stay up-to-date on digital trends? How do you decide which advertising strategies to invest in? These questions were part of a panel discussion among four marketing and advertising representatives at the Baton Rouge Area Chamber’s June luncheon. Panelists were Tambry Slavich, […]

3 Elements of a Great Story

Kenny Nguyen has a great story: He started off in the culinary industry, “cooking my way off the street,” and after knocking around restaurants in Baton Rouge, he traveled to Vietnam to find himself. He instead found a mission: Focusing on others to help them communicate more effectively. After coming back and seeing a poor […]

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This guest post is by Marcus Johnson, a Baton Rouge-based communications specialist focusing on campaign management and social media strategy. He recently graduated from Southern University with a degree in Mass Communications with a concentration in public relations, and he works with a number of political and corporate clients. Despite their reputation for mudslinging and […]