B2B social media

If you’re a B2B marketer, you’re probably focused on leads, conversions and moving buyers through the decision-making process. B2B sales cycles are long, and leads are valuable. Because of this, social media doesn’t seem like the most obvious path to achieve those goals — it’s fuzzy, it changes all the time and Snapchat filters don’t […]

4 Ways to Stay Up to Date on the Latest in Social Media Marketing

Today’s guest post comes from Drew Alvarez, who spent two weeks working as a Rep Cap high school intern earlier this summer. Drew is a rising senior at Catholic High School in Baton Rouge, Louisiana, and is the 2014-2015 editor-in-chief of the school newspaper, Bearly Published. Social media is an essential element of many organizations’ […]

Are You Using the Wrong Hashtags for Social Media Marketing?

Wait! There are right and wrong hashtags for social media marketing? Yes. The right hashtags are specific. They help you attract the audience you’re trying to reach with the content you’re sharing. The wrong hashtags don’t help you accomplish much of anything. Where Many Marketers Go Wrong As this Social Media Today infographic illustrates, in […]

7 Tips for Running a Successful B2B Facebook Contest

Today’s guest post comes from Jim Belosic, the co-founder and CEO of Pancake Laboratories, a software company based in Reno, Nev. The company is best known for its flagship product, ShortStack, software that’s designed to help small business owners and designers create custom apps that harness the power of social media. ShortStack recently celebrated its third […]

5 Things Plenty of Good Businesses Do Wrong on Twitter

Today’s guest post comes from Brendon Schenecker who is equal parts developer and CEO, which has led to array of tech-based startups and over 10 years of experience managing startup ventures. Brendon is currently founder and CEO of Travel Vegas, a technology-focused destination travel company. Even the best businesses can have trouble adjusting to social media. […]