B2B Content Spotlight: Why We Love the TechnologyAdvice Blog Redesign

Have you ever seen a finished marketing project that’s so beautiful and perfect that you’re jealous? A blog post, email or image you like so much that you wish you’d created it yourself? That’s how I felt when I opened Jordan Schneider’s email. The subject line: “We have liftoff.” I’ve been following TechnologyAdvice for a […]

Repeat After Me: Use Repetition to Get More Eyeballs on Your Content

How long does it take you to prepare blog content? Your content team probably outlines topics in an editorial calendar; researches facts and interview experts; writes and edits one, two, three drafts; and selects or creates the perfect visual to drive your message home. By the time you click “publish,” it’s easy to spend five […]