Digital Advertising: Knowing Your Audience and Your Content

What factors should you have in mind when considering digital advertising? How can you stay up-to-date on digital trends? How do you decide which advertising strategies to invest in? These questions were part of a panel discussion among four marketing and advertising representatives at the Baton Rouge Area Chamber’s June luncheon. Panelists were Tambry Slavich, […]

Content Marketing News Roundup: Ad Agency vs Media Agency Edition

Advertising certainly isn’t dead, but in its traditional forms it doesn’t reign the way it once did. Smart, savvy marketers have reallocated some — or all — their budgets to content marketing and started spending more with new media agencies than old-school ad agencies. The difference? Instead of pushing companies’ products and services on customers […]

How much money should you spend on marketing?

Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Question: How should bootstrappers allocate resources for marketing and advertising? How do you figure out […]

Copyright Law for Online Content: An Interview with Eric P. Robinson

Eric P. Robinson is co-director of the Press, Law & Democracy Project at the Manship School of Mass Communication at Louisiana State University; of counsel to the First Amendment law practice of the Counts Law Group; and an affiliate scholar with the Digital Media Law Project at Harvard Law School’s Berkman Center for Internet and Society. He also […]

Content Marketing News Roundup: Yahoo-Mocean Mobile Advertising Edition

Under the leadership of CEO Marissa Mayer, Yahoo has been making a notable mark in the mobile sphere. They have excellent applications in the forms of Tumblr, Yahoo Weather and Yahoo News Digest. But recognizing that the apps have very little advertising included with them, Yahoo announced it’s partnership with Mocean Mobile. The mobile ad-serving […]