How to Host a Webinar

Have you been looking for ways to demonstrate your expertise? Regardless of how near or far away your clients are from your physical location, you can meet with them all — live — via webinars. Although the idea of hosting your own webinar may seem intimidating, learning how to host a webinar is not as difficult as you may think. Once you find the right platform and prepare your content, you’ll master the basics of how to host a webinar quickly and successfully.

Why Learning How to Host a Webinar is Smart

If you’re not much for public speaking, you may wish you you could avoid hosting a webinar altogether. Getting over that initial hump of learning to listen to your own voice live, or see your own face (should you chose to video stream during your conference) can be a bit of a challenge, however, it will pay off in the end.

Learning how to host a webinar will allow your clients to get to know who you are on a personal level, forging lasting connections and positive relationships.

In addition, a webinar creates a forum for both your current and prospective customers to learn about your products and services, ask questions, and obtain expert advice directly from you. This boosts your credibility.

Lastly, webinars provide a way for your clients to communicate laterally. The positive feedback and enthusiasm from one customer during your conference can make an impact on another’s buying decision.

Webinar 101: How to Host a Webinar

To get the maximum return on your web-based conference, here are a few tips and tricks on how to host a webinar:

1. Follow the training. The platform you choose for hosting your web conference will offer some sort of training in the the form of videos, manuals, etc. It is important that you go through every bit of the training to ensure that everything will go off without a hitch.

2. Record a practice presentation. Before the actual webinar, conduct a practice session with all presenters and record it. This will allow you to listen to yourself on the playback, detect any problems and correct them prior to the conference. It’s also wise to use a script to guide the conversation.

3. Enlist a co-presenter. Working with someone else can help you feel more at ease while also doubling the level of expertise for your audience. You’ll even have someone to continue talking or responding to chat questions if you need to fix a technical glitch during the conference.

4. Don’t rush. The more slowly you talk, the more authoritative you sound. Be sure not to rush through the presentation as you may come off sounding nervous, and your audience may miss what you are trying to tell them if the presentation software is lagging.

5. Leave time for Q&A - One of the top reasons people attend webinars is to get their questions answered. If your webinar runs too long and cuts the Q&A time short (or cuts it out altogether), your participants will be left unsatisfied. Always keep your eye on the clock and reserve at least 10 minutes for questions.

Reputation Capital Media Services is a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia (including webinars!). Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers.

Mary Ellen Slayter is managing director of Reputation Capital Media Services. Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Before joining SmartBrief, she spent 8 years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department. You can find Mary Ellen on Twitter @MESlayter.

2 Comments

  1. David Boullata 2 years ago

    Could you recommend webinar hosting companies? Based on price and ease of use.

  2. Scott Gregory 2 years ago

    David:

    I use GoToMeeting.com – have had great success with their webinar services over the last 5+ years.

    Scott Gregory

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