Sometimes it can be hard to come up with ideas for creating the content you need to execute your content marketing strategy. But great content is at the heart of every successful content marketing effort, so it’s essential you generate ideas and fight writer’s block when it sets in.
Of course that can be easier said than done, so this week I’ve gathered some articles and blog posts that offer tips and tricks to help you find content marketing inspiration so you can generate effective content.
Three Killer Strategies For Creating Content That Gets Noticed, by Drew Hendricks via Forbes: “Knowing your competitors is crucial to developing a killer content marketing plan. If you are watching rivals, you should, before too long, start to get a feel for content that works and what doesn’t. Watching publicly available metrics such as social shares and search results helps in determining what’s popular. Seeing what works for similar businesses allows you to avoid copycat moves, come up with unique ideas that aren’t being utilized by the competition, as well as adapt popular ideas to fit your own strategies. Search engine optimization (SEO) tools can allow you to see which sites rank highly for certain keywords.”
4 Idea Generation Resources to Inspire Your Marketing Content, by Ryan Law via Kapost: “The best writers are also the most prolific readers. Even if fiction isn’t your thing, reading the latest blog posts from thought leaders, industry publications, and rival businesses will improve your skills and help inspiration flow. Feedly is an RSS reader that allows you to compile your favorite blogs in a single feed. It creates a one-stop shop for the latest industry news, and the most popular blog posts amongst your peers. Whether you’re responding to a controversial opinion or elaborating on a short post, Feedly is a great tool for generating relevant content ideas.”
10 Habits of Highly Effective B2B Content Marketers, by Rachel Foster via Content Marketing Institute: “Invite your company’s advocates – customers, partners, and employees – to get involved at every stage of your content process through an advocate marketing program. Your advocates can generate ideas, participate in content creation, provide feedback, and share your content with their social networks. They can have a tremendous impact on the quality, volume, and results of your content marketing. This type of strategy also strengthens your relationship with your advocates. As content marketers, we don’t always have a direct line to our customers or partners. Advocate marketing programs connect us with their ideas, success stories, insights, and feedback in real time.”
3 Methods of B2B Lead Generation Using Content Marketing, via Blue Steele Solutions: “Another great content marketing technique is the creation of ebooks and worksheets. Both ebooks and worksheets are longer forms of downloadable content that customers can use to solve a specific problem. For instance, a window washing business might write an ebook on how to replace foggy windows (making sure not to give away any trade secrets of course). Before a potential customer can download any of these longer forms of content, they should have to fill out a web form. One of the great benefits of this type of content is that, unlike a blog post, potential customers are required to fill out the form to get to the content.”
6 Moments of Marketing Inspiration from Social Media Marketing World 2015, by Alex Rynne via Linkedin: “Repurposing content can be done in many ways, but the two most common methods are: ‘Big to Small’ & ‘Small to Big’. If you go the ‘Big to Small’ route, you create what we call at LinkedIn a ‘Big Rock’ piece of content, then break it down into smaller bite-size pieces — creating infographics and SlideShares, and lifting interviews and case studies from a ‘Big Rock’ like an eBook. One example of going ‘Small to Big’ would be gathering a collection of research statistics, quotes and short tips and organizing it into a blog post or newsletter. These nuggets of information we call modular microcontent work well because they are easily shareable and SEO friendly. Overall, the golden rule of repurposing and diversifying content is to ‘always be testing’. Test and iterate, collect data to inform future content and, as a result, become a more sophisticated content marketer.”
Need help finding content inspiration? We’re here to assist!