• How To Use Social Media Like The Best SMB Marketers by Gabie Kur at Business 2 Community: “Social media provides a low-cost, attainable channel for small business marketers to take advantage of in order to compete with the big brands in the content marketing sphere….Creating content is the most labor-intensive task when executing a content strategy….Before creating content, small business marketers should be aware of the types of content that draw in their most engaged target audience. Know who you are writing for, which channel they’d like to be reached through, and how they like their information represented.”

• B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges by Michele Linn at the Content Marketing Institute: “While small businesses cite producing enough content as their top challenge, it’s an issue that concerns the majority of content marketers across all business types that we’ve researched….One solution is to simply realize that more is not better. This applies to small and large businesses, alike. That said, if you really do need to produce more content, here are three ideas our CMI consultants suggested in a video roundtable on challenges facing B2B marketers: Reuse content at the beginning and end of the sales funnel…Curate content…Produce evergreen content.”

• Email Marketing: A Small Business Guide by Chad Brooks at BusinessNewsDaily: “Annie Brody, founder of Camp Unleashed, which offers retreats for people and their dogs, has been using email marketing for the past several years and said she has seen increasingly better results….Before getting started with email marketing, Brody encourages businesses to determine who their audience is, how they will get their email addresses and what their goals are for their campaigns. ‘For me, it was growing Camp Unleashed and getting our name out to dog lovers as opposed to a specific sales campaign,’ Brody said. In addition, Brody said email marketing should be considered just one tool within a business’s overall marketing strategy.”

• Small Businesses Favor Online and Mobile Marketing Over Traditional Methods by Ben Lobel at SmallBusiness.co.uk: “Some 26 percent of small and medium-sized enterprises (SMEs) report that traditional offline marketing accounts for just 10 per cent of total marketing activity with a further 22 percent stating that they don’t do any at all, according to research by Pitney Bowes.”

• Email Marketing with MailChimp by TJ McCue at Small Business Trends: “Some claim that email is dead. It is a familiar refrain that many marketers hear, and perhaps say, but it is not true. With over 95 million emails sent per day on average, MailChimp proves that email is still a viable way for small businesses to get the word out.”

Reputation Capital Media Services is a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers.

The post Content Marketing News Roundup: Small Business Marketing Edition appeared first on Reputation Capital: Premium Content for B2B Inbound Marketing.

One of Ian’s tips on content delivery that really got me thinking: Offer value everywhere you can — including in marketing emails and on landing pages.

As a marketer, your ultimate goal should be to elicit a “warm fuzzy feeling” from every person who visits your website, opens your email or reads one of your social media posts. Even if someone doesn’t click a single link in an email, fill out a download form or take any additional action, they should get value out of their experience with your brand.

What’s so revolutionary about that?

As marketers, we spend a lot of time designing landing pages, email messages, and Facebook posts that will result in the highest-possible conversion rate. And, we can get very focused on the end number — how many clicks, downloads, shares, leads and sign-ups happen as a result of our work. But, Ian is pointing out something important that goes beyond leads and clicks.

If every piece of communication with your audience isn’t awesome — and chock full of free value — then nothing else matters.

The lesson: Surprise people with great content and free value everywhere you can. Make your landing pages fun. Add beefy quotes and excerpts to emails. Don’t hide all of your personality, insight, and advice behind paywalls or lead-gen forms. Start giving away more great information up front, and without any hassle for your prospects.

How are you creating value for your audience?

For more great advice on how to drive more traffic to your business blog, scan the #moretraffic Twitter stream or watch the full recorded SlideShare presentation below.

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It’s rarely a question of the quality of their work. Rather, it’s the way they sell themselves to the marketing folks they are trying to work with. They use the jargon of publishing, instead of adopting that of marketing.

My refrain: “Nobody in marketing gets up in the morning thinking ‘today I’m going to buy a bunch of words.’”

Thinking on that, I think I might have been premature in that declaration. There are still plenty of people in marketing who cling to notions that writing is commodity work, or else the content mills wouldn’t have so many willing (if often disappointed) takers for their pennies-per-word promise.

Real marketing pros judge themselves by the quantity and quality of leads they generate for their company, and how smoothly those leads can be turned into sales.

They don’t judge themselves by how many campaigns they run, how many ad impressions they got or how many hours it took them to make a press release publishable.

It’s the difference between results and activity.

Likewise, number of words and hours worked is a meaningless way to judge the value of your writers and editors. So stop judging — and paying — them that way. If you’re selling expensive stuff, stop trying to negotiate your content creators down to poverty wages.

Instead, ask yourself: What’s a qualified lead worth to the company? What’s the value of this content asset in the context of my overall marketing strategy?

Determine your content budget based on that, and then go find the editorial and topical expertise you need to make the project a success. It’s out there — just not at pennies per word.

Reputation Capital Media Services is a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers.

The post Content Marketing: You’re Not Selling “Words,” So Stop Buying Them appeared first on Reputation Capital: Premium Content for B2B Inbound Marketing.

At our How to Drive More Traffic webinar last week, a panel of online marketing pros shared a lot of great tips, including some on how to repurpose content you create in a way that saves you time and effort without appearing repetitive to your audience.

We especially loved SmartBrief on Social Media editor Jesse Stanchak‘s “Mexican Food Principle” of content. It’s pretty simple: Mexican food takes the same core ingredients, mixes them up and packages them in different ways. You can do the same thing with your content. If you do a good job remixing and reusing your content, your audience won’t see it as leftovers.

Here are some different ways you can repackage and repurpose content:

• Blog posts.
• Short downloadable content, such as a tip sheet or mini guide.
• Infographics.
• A Twitter chat or Google hangout.
• Email.
• A webinar.
• A white paper.
• Tweets, Facebook posts, Linkedin updates. Be sure to creatively summarize your information in a unique way on each platform, so that you’re not just copying and pasting across platforms and annoying your audience.

By reusing content and sharing it in different formats, you create multiple chances for your audience to catch what you’re sharing and save yourself time and effort. You also extend your reach and build up keywords.

Check out the #MoreTraffic Twitter stream or watch the full recorded SlideShare presentation of the webinar below. Thanks again to our webinar panelists, Ian Greenleigh, Lizzie Maldonado and Jesse Stanchak!

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On the road to building Blackboard into a stunning success, Chasen, who is hard at work on a new startup called SocialRadar, says he discovered five rules for authentic B2B communications, which can help both B2B and B2C companies better connect with their customers, prospects and audience in order to build successful businesses.

5 Rules for Authentic B2B Communications

• Be passionate about what you do — even if others aren’t. Chasen says even after he made millions from the sale of Blackboard, his mom just wished he was a doctor. Not everyone is going to love what you do, but to be a success, you have to and your enthusiasm must come through in all of your communications.

• Share the stories that define your company. — Big companies are built on small stories. Clients like to be let in on the little stories and secrets of how your company came to be and grow. For Blackboard, one little story is how they got their first computers and office chairs. Chasen says he and Pittinsky’s boss at KPMG Consulting (now BearingPoint, Inc.) offered to loan them computers when they quit to start Blackboard. They wheeled the computers out of the building on office chairs and it took a lot to convince the company’s security guard they had permission to take the equipment. They did — for the computers — but not the chairs, one of which Chasen says he sits on to this day.

• Even if it’s not your audience — they are your audience. You never know who might be your customer. There may be buyers who aren’t immediately obvious to you, so don’t limit yourself to the companies you think will want to buy your product. Also, remember that people are picking up your message even if they aren’t part of your target audience.
  

• Share the big news — and share all the news. It takes a lot of little moves to establish and build a successful business. You should recognize that the small steps your company makes on a day-to-day basis are news to your fans and they’ll be interested to learn about them.

• Constantly seek advice — but be the expert. When you’re running a business — especially during the startup phase — you will get all kinds of conflicting advice that could easily drive you crazy. It’s good to engage with a variety of people and hear the advice they have to offer, but you need to trust your expertise and follow that above all.

Reputation Capital Media Services is a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers.

The post Michael Chasen’s Rules for Authentic B2B Communications appeared first on Reputation Capital: Premium Content for B2B Inbound Marketing.

Read on to find out what companies are getting right — and doing wrong — with their B2B content marketing:

• 6 Signs That B2B Small Businesses Have Big Plans for Content Marketing by Joe Pulizzi at the Content Marketing Institute: “What I love about the data from our latest study, B2B Small Business Content Marketing: 2013 Benchmarks, Budget, and Trends – North America, sponsored by Outbrain, is that we can see some striking differences in how small businesses use content marketing compared with their enterprise marketing peers (i.e., companies with 1,000+ employees)….B2B small business marketers allocate 31 percent of their budgets to content marketing, and 57 percent say they are planning to increase this amount. Their B2B enterprise peers, on the other hand, allocate 24 percent, with 46 percent of respondents saying they plan to increase their spends.”

• Content Marketing: It Really is About Content by Danny Turnbull at Forbes: “Content marketing is a tactic that’s showing no signs of slowing down. In fact, B2B brands are focusing more on content, allocating increased time and budget to it. This statement may seem like a sweeping one, but the proof is in the statistics. The Content Marketing Institute recently found that 91% of B2B companies invest in content marketing.”

• How B2B Content Can Make You Popular by Charity Stebbins at Econsultancy: “Lately it seems like content marketing is all people are talking about. B2B marketers however, don’t always see themselves as getting a slice of that pie. It’s true that B2B content marketing has unique challenges: it can be hard to get a conversation started (let alone shared) by business customers or to create viral appeal (usually pathos-driven human interest angles). But just because you’re B2B doesn’t mean you can’t be one of the cool kids.”

• Where is Content Marketing Heading? by Chuck Kent at Branding Magazine: “Doug Kessler, Co-Founder and Creative Director of UK-based B2B content marketing agency Velocity Partners: ‘The biggest challenge is that everybody is now generating lots and lots of content. So it’s harder and harder to make yours stand out and grab an audience. We did a slideshare on this called “Crap: Why the Biggest Threat To Content Marketing Is Content Marketing” and I still think that’s the biggest challenge for us all.’”

• When Content Marketing Goes Wrong by Rebecca Hagan at Marketing Magazine Australia: “According to strategy consultant Sam Tucker, LinkedIn offers prime examples of companies producing too much content. ‘There are some companies, I won’t name names, that are posting the same content in multiple groups up to three or four times a day,’ he says. ‘It’s just a saturation of information and you think, this is becoming annoying, and you switch off.’ Bombarding social media with content is a surefire way to put consumers off completely, leading customers to the dreaded ‘un-follow’ or ‘de-friend’ of the brand.”

Reputation Capital Media Services is a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers.

The post Content Marketing News Roundup: B2B Edition appeared first on Reputation Capital: Premium Content for B2B Inbound Marketing.

Yesterday I wrote about “Why Goldman Sachs Went Social” and Tuesday I shared Jason Seiken‘s assertion that “If PBS Can Do It, So Can You.” Today I’m going to explain why Raytheon Director of Digital and Social Media Corinne Kovalsky said if a conservative defense technology company can get on board with social media and content marketing, “anyone can do it.”

Raytheon CEO Bill Swanson shows off one of his Twitter cufflinks. Photo by Corinne Kovalsky, @kovalskyc

Start with C-Suite Support

Kovalsky said she and her fellow marketing team members at Raytheon were lucky to be led by Vice President of Corporate Affairs and Communications Pam Wickham who initiated Project 2015, a plan to bring the company into the digital age.

“You need c-level support to get this going at a big company,” she explained.

Eventually after getting things going, that support went all the way to the top with CEO Bill Swanson sporting Twitter cufflinks — a gift from the digital marketing team — to a meeting. Of course Kovalsky tweeted a picture that brought the company fun, positive attention.

Get Your Facts Straight

Although Raytheon’s initiative to use social media and content marketing started with its head of communications, that team still had plenty of work to do to get the rest of the company on board.

“When you work with engineers, you can’t just go in with your opinions — you need hard facts,” said Kovalsky.

To get those facts, they looked at what was happening online in the B2G space and did a SWOT analysis of their peers, customers and prospective employees. What they found was that the B2G social media environment is pretty active with members of Congress, other parts of the government, Washington media and think tanks all spending time online.

It was clear they needed to do the same.

Communicate in “Surround Sound”

A convergence of paid, earned and owned media is the way to compete in such a crowded digital conversation, said Kovalsky. At Raytheon they call that convergence “surround sound.”

In surround sound, it’s vital for B2G companies to deliver a consistent, unified message across all communication channels, said Kovalsky. If a company has a conflicting set of messages, no one on the Hill is going to remember you.

Create Great Content

Social engagement happens in tiers, said Kovalsky. First someone follows or subscribes to your account, then they begin to interact with you and finally they start to share the content you’re putting out.

In the B2G space, “not only do I have to get content to a Hill staffer, but I have to convince them my content is worthy of sharing,” she said.

When you produce content, the test of its quality is whether it’s good enough to share. “No amount of social media prowess will make up for bad content.”

To ensure it’s producing great content, Raytheon has a core corporate content team run by a managing editor who collaborates with business-level bureau chiefs. The setup is very much like a traditional newspaper and includes weekly editorial meetings where team members pitch stories, get feedback and refine ideas.

No matter how you set up your content-creation operation, “you must have an editorial calendar,” said Kovalsky. “They are essential.”

Spread the Word

You’re not done after you’ve published some great content. Next you need to create social media posts to go along with the story and publicize it, said Kovalsky. You also need to build a community of advocates, evangelists, creators and collaborators who are enthusiastic about your brand and the content you’re putting out.

Kovalsky recommended trying these tactics:

• Events. They are a great way to reach out and develop relationships with people, said Kovalsky. Try planning an event then surveying attendees on their feelings about your company both before and after. You’ll be surprised to see how their perceptions become more positive between the two surveys.

• Tweetups. These events where Twitter users and those who are curious about Twitter gather to discuss or learn about a topic are a great value for companies, said Kovalsky. They can be simple and inexpensive, while remaining very effective.

• Corporate citizenship. Sharing Raytheon’s corporate citizenship efforts around supporting STEM education, support for the armed services and other causes has helped the company to connect.

• Cool technology. People like to hear about interesting technology. You just have to find the cool stuff that people are doing in your company and find a good way to package it, said Kovalsky.

Keep at It

Raytheon has only been working on its social media and content marketing for about two years now, said Kovalsky. So the company is essentially “in the toddler stage” of the process.

“No matter your size or the scope of your industry, don’t get discouraged,” she encouraged marketers. Focus on making the little wins and watching them add up. Eventually, the numbers will come and the funding will come. “Don’t give up.”

Reputation Capital Media Services is a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers.

The post B2G Case Study: Raytheon does Social Media, Content Marketing appeared first on Reputation Capital: Premium Content for B2B Inbound Marketing.

As a major player at the center of the financial crisis, Goldman Sachs has been a hot topic of discussion both online and off since the crisis began, but it took the conservative firm time to add its voice to the digital conversation, Shalett explained. Although people on the marketing side saw the advantages of going online and joining the conversation, lawyers, compliance officers and others involved in regulatory and risk management were more apt to see the risks and disadvantages.

The YouTube Epiphany

At one point, the firm’s marketing team went to YouTube and did a search for “Goldman Sachs” and turned up more than 34,000 videos — not one of which had been posted by the firm. At that point they realized there might be more risk in not establishing and maintaining an online presence.

The marketing team realized that people were talking about Goldman Sachs whether the firm was part of the conversation or not and concluded not talking was not an option, said Shalett, but they still had to get legal and compliance on board with the plan.

Conversational Challenges

Convincing legal and compliance folks to get on board with a plan to take Goldman Sachs’ online presence off the corporate website and onto social channels where people are hanging out and talking was only one of the marketing team’s challenges.

Unlike many financial services companies, Goldman Sachs doesn’t have branches where employees interact with customers in communities on a daily basis. Most of the company’s work happens behind closed doors in an unmarked building, which posed a challenge to putting forth a human face people could relate to, said Shalett.

Also, while there are plenty of people talking about Goldman Sachs online, most of the conversation isn’t taking place between people who are — or likely ever will be — the firm’s customers, said Shalett. Still, what these people say was affects Goldman Sachs’ brand in the public eye.

Listening and Contributing

Eventually, everyone at Goldman Sachs realized that for better or for worse it is interesting to people and that it should get involved to do what it can to turn that interest in a positive direction and take advantage of it, said Shalett. “We’ve learned that we have to invest in telling our story online and protecting the Goldman Sachs brand.”

Now Goldman Sachs is on Twitter, LinkedIn and YouTube and is focused on creating and sharing interesting, relevant content that adds positive stories about the firm that may not make it into the mainstream media to the online conversation, said Shalett.

Videos on Goldman Sachs Channel on YouTube include profiles of the firm’s employees, stories of large successful projects its helped make possible and clips that accompany its annual report.

Continually listening to and monitoring the online conversations taking place about Goldman Sachs has been a huge part of this effort as well, said Shalett, who said the best thing she’s heard so far is this year’s buzz around the firm’s CEO Lloyd Blankfein growing a beard.

When Blankfein’s journey from clean-shaven to stubble to “nuzzle-able” became a hot topic of conversation Shalett says she considered it a win for the marketing department and the firm.

Reputation Capital Media Services is a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers.

The post Live from #WhatsNextDC: Why Goldman Sachs Went Social appeared first on Reputation Capital: Premium Content for B2B Inbound Marketing.

While it still creates new episodes of “Sesame Street,” “PBS NewsHour,” “Frontline” and many of the shows its been running for decades, the past few years have brought major changes that made PBS.org the most popular network website in the first three months of this year, Jason Seiken, told the crowd at What’s Next DC Monday in Washington, D.C.

Seiken is the head of PBS Digital Studios, which lives on YouTube, and is a digital expansion beyond PBS’s website and those of its member stations that has created amazing remix videos of classic PBS favorites Mr. Rogers, Bob Ross, Julia Child and — my personal favorite — LeVar Burton. But PBS Digital Studios isn’t the network’s only real estate on YouTube. It also has the PBS Idea Channel, which is home to a collection of videos starring a cute, bearded hipster guy who explores a variety of quirky ideas.

All of these changes came out of a vague digital team mission to “reinvent PBS,” Seiken explained, and it wasn’t easy. The network is large, has a lot of stakeholders, and tends to move slowly and conservatively — a lot like the organizations many marketers find themselves working in today.

But, said Seiken “if PBS can do it, so can you.”

How Revolutionary Ideas Took Hold at PBS

Seiken says implementing four principles enabled him and his team bring revolutionary ideas to fruition and reinvent PBS. They are principles that can help professionals in businesses of all sorts and even individuals in their personal lives, he explained. “Because change is hard.”

• Make sure you’re being both left brained and right brained in your thinking. You need to be creative and come up with new, innovative ideas, but at the same time you need to look at data and practical matters. The key is to find the balance between the two.

• Kill the fear. You need to free yourself and your team to take risks by removing the fear of failure. At PBS, they added a “failure metric” to the annual performance review and people had to fail enough each year to show they were taking chances in their quest for innovation.

• Start not with a revolution, but with an insurrection. “It’s a rare organization that can swallow radical change within one gulp,” said Seiken. You need to be revolutionary, but also incremental. While the goal to “reinvent PBS” was revolutionary, they proceeded toward it with baby steps.

• Make sure your revolution serves a key stakeholder. At PBS the individual member stations are key stakeholders and the changes that came with adding more digital presence served them well in their quest to better share content.

Calling all marketers: Reputation Capital is hosting a free one-hour webinar tomorrow, May 8, at 2 p.m. EDT on How to Attract More Traffic to Your Business Blog, Now and we hope you will join us. Our panel of online marketing experts will be sharing their tips for driving more traffic to B2B websites.

Reputation Capital Media Services is a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers.

The post Live from #WhatsNextDC: “If PBS Can Do It, So Can You.” appeared first on Reputation Capital: Premium Content for B2B Inbound Marketing.

“Headless Body in Topless Bar.”

Hardened newspaper veterans like me loved that headline, which had a sass and panache that screamed “Tabloid!” A few years ago that headline might’ve seemed like a relic of a bygone era, but thanks to the rise of social media, it offers a host of lessons on writing sure-fire headlines for content marketing — articles, videos, presentations and anything else that requires a grabber of a title.

In the 20 years I wrote headlines for print newspapers, I always admired the moxie of tabloid headline writers. They got to be big, bold, daring and occasionally outlandish. The rest of us enjoyed the occasional foray into wordplay, but the rise of the Web killed that off. Newspaper editors and copywriters heard the same mind-dulling litany of headline-writing advice: Don’t be clever when you’re writing for the Web, we were told. Stick to the facts, we were told. Write for Google searchers, we were told.

Well, that thinking is so 2008. Today, Facebook, Twitter, Reddit and other social sites have reframed what it means to write a headline. Where we used to write headlines to snare searchers, now we write them to inspire sharers.

Just imagine how long it would it take “Headless Body in Topless Bar” to light up your Facebook feed and go viral. It’d be famous in 15 minutes.

With that in mind, I offer five headline writing lessons for marketers from “Headless Body in Topless Bar”:

1. It’s concise.

There are no extra words here — not even an extra syllable. The limited space at the top of a newspaper page forces tabloid writers to pare the story down to its essence. On the Web we imagine we have unlimited space, but our readers have extremely limited attention spans. They can swallow five to eight words in one bite, but they’ll never digest more than a dozen.

2. It’s surprising.

News consumers are accustomed to unthinkable horrors like decapitations and unseemly establishments that employ scantily clad waitstaff, but they almost never appear in the same story. Of course your marketing content will never rise to that level of novelty (it was an unspeakable tragedy after all), but it has to have something that your readers have not seen before.

3. It’s true.

You don’t have to have bloody carnage, of course, but your headline has to be based on the fundamental truth of your content. What are the facts that will make people want to click? If you don’t have those facts, you need to go find them and add them to your content.

4. It’s provocative.

What inspires people to click, to read and to share? Think of what fills your Facebook feed:

• Sentimental stories that give people hope.

• Frightening stories that unnerve people.

• Useful stories that make people feel thankful.

Does your content inspire you to nudge the guy next to you on the plane and say,  “hey, did you see this?” That’s what you’re looking for.

5. It speaks to your audience.

The real beauty of “Headless Body in Topless Bar” is that it’s the perfect tabloid headline. Sex, gore and lurid novelty in gigantic black type, just the thing to capture the attention of harried commuters. It’s punchy and slightly disreputable, not the kind of thing that would grace the front page of The New York Times.

Conclusion: A Great Story Led to the Best Headline Ever

The rap on tabloids is that they would write the headlines first and track down all the facts which fit the headline. That still happens, in tabloids and in marketing departments. But by and large, great headlines represent great content — because one viral hit is not enough. You’ll never get one like “Headless body in topless bar” (we can only hope), but you can always aspire to its eyeball-grabbing appeal.

Reputation Capital Media Services is a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers.

The post 5 Secrets of the Best Headline Ever Written appeared first on Reputation Capital: Premium Content for B2B Inbound Marketing.