When developing content strategy, we must remember that content is king. If the things we write are not of high quality, the strategy we develop will not be as beneficial. In this week’s news round-up, we read about writing strategy, marketing channels and budget.
- Key focus points for content writing are pointed out by Michael Sandovel.
- Jeff Parks speaks with Stephanie Hay as she talks about writing content.
- Kevin Gibbons gives us 8 tips for developing a content strategy from the user’s perspective.
- Joe Pulizzi breaks down 7 steps to creating a content marketing channel plan.
- Georgia Hitchcock explains how to build a content strategy without a large budget.