How To Reach 4 Different Kinds Of Thinkers With Your Content

This is an excerpt of a post that originally appeared on Forbes on Oct. 24, 2014. This year, I’ve been lucky enough to be participate in a leadership program run by the Baton Rouge Area Chamber. We’re only two sessions in, but the experience is already changing my perspective about my role in our community. It has […]

Rep Cap Press Publishes ‘HR Tech Field Guide’

We launched our digital publishing arm, Rep Cap Press, in June with the publication of “I Am HR: 5 Strategic Ways to Break Stereotypes and Reclaim HR”  by Laurie Ruettimann. Since then we’ve been thrilled with the e-book’s success and readers’ positive reactions to Laurie’s work. Now we’re excited to announce the publication of our […]

Association Members Share the Content They Most Value

We’ve been looking at tactics associations can use to identify their audiences, gauge those audiences’ interests and use content to more effectively connect with them. Recently I reached out to association members to find out what kind of content they’re receiving and learn what’s most effective and interesting to them. Here’s what I found they […]

Association Marketers: Is Your Content Speaking to the Right Audience?

As Lee wrote last week, at Rep Cap, we’re obsessed with buyer or audience personas. They’re an essential element of every content marketing strategy, but they’re not the only thing you need to connect with your customers, prospects and other audience members. As a marketer, you should also set goals for your content and continually […]

5 Questions to Ask When Creating B2B Audience Personas for Association Marketing

There’s a lot written for marketers about buyer or audience personas. Every marketing conference has sessions on creating buyer personas and understanding your audience. Every marketing blog is sure to mention “personas” so often that you might start to gloss over what personas are, why they matter, or just how often you should re-think your […]