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If you try to sell a business solution the same way you’d sell a car, you’ll drive your customers away. There are some major differences in B2B vs. B2C marketing that you need to take into account when you’re creating content for your company. Consider these six major elements that just won’t work well with a B2B audience: Strong Emotional Appeals B2B buyers are thinking more rationally and less emotionally than B2C buyers. They care less about how you’re making the world a better place and about your vision for the future and more about how you’re going to provideBack to Top
This post is by AJ Kumar, the co-founder of Single Grain, a digital marketing agency based in San Francisco. Single Grain specializes in helping startups and larger companies with search engine optimization, pay-per-click, social media and various other marketing strategies. When considering their website, entrepreneurs know they want to avoid bad website design and have a number of different questions on their minds. Does my chosen design represent my brand in the best possible way? Will the website structures and images cause visitors to convert to customers at the highest rate possible? But there’s another, more important question they need to beBack to Top
Many community organizations are making great strides by creating great Web content. Here are a few benefits of content marketing for nonprofits. It expands your donor base beyond local boundaries. You’re not limited to connecting with donors in your local community. It can be less expensive than other forms of marketing. It doesn’t always require extensive graphic design, and employees or volunteers can contribute. It can be re-purposed. Written content such as white papers and blog posts can be adapted to grants, applications and annual reports. It helps raise awareness. Awareness building is good for fundraising as well as publicBack to Top
Have you been looking for ways to demonstrate your expertise? Regardless of how near or far away your clients are from your physical location, you can meet with them all — live — via webinars. Although the idea of hosting your own webinar may seem intimidating, learning how to host a webinar is not as difficult as you may think. Once you find the right platform and prepare your content, you’ll master the basics of how to host a webinar quickly and successfully. Why Learning How to Host a Webinar is Smart If you’re not much for public speaking, youBack to Top
If you don’t think that content marketing is exciting, these awesome content marketing videos will change your mind. Coca-Cola Content 2020 Part One Summary: The end-all be-all of content marketing videos. One of the best known brands in the world is going all-in with content marketing, and this video lays out the mega-corporation’s Web content strategy leading up to 2020. It’s a content marketing masterpiece. The 30-second watch: Skip to 0:27 and listen to the description of the strategy’s two key concepts: Liquid and Linked content. Takeaway: Is your content innately related to business objectives? Is the story you tellBack to Top