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Last month, we hosted a webinar on “Content Marketing for Financial Services” with three financial services marketing experts: Shannon Paul of Fifth Third Bank, Michael Ogden of CUNA Mutual Group, and Angela Long, writer and marketing consultant with 20 years of experience in the financial services industry. They joined us to discuss content marketing opportunities for financial services, how to overcome roadblocks and their best content marketing advice. You can hear all of their financial services content marketing tips in the Slideshare presentation at the bottom of this post. Or, read on for the highlights of the discussion. What Content Marketing Can […]Back to Top
Vladimir Gendelman is founder and CEO of Company Folders Inc., which designs and prints custom folders. I talked with Vladimir recently about his company’s approach to small business marketing, how to balance SEO with interesting content and the importance of crafting a company identity to strengthen your business’ marketing efforts. How would you describe your brand in five words or less? We describe ourselves as the “standard-bearer in folder printing.” Our company specializes in providing high-quality marketing materials with the most selection and customization options available; each folder has an average of over 15 million unique variations. These are the […]Back to Top
One reason content marketing works so well for financial services organizations is that customers really want to feel confident in their provider’s expertise, and content offers a great way to demonstrate that expertise. Or, in the words of the Content Marketing Institute’s Robert Rose: “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” Since 2012, the Northern Virginia financial planning firm of Egan, Berger & Weiner, LLC has become a rock star in its industry by executing a carefully-planned content marketing strategy. The Strategy Egan, Berger, and Weiner was looking to […]Back to Top
This is an excerpt from a post that appeared at Forbes on Oct. 25, 2013. We work with lots of companies big and small to develop and execute their content marketing strategies. Each has its own challenges to overcome on the way to connecting with its target audience, which may include time, resources and the competition. In many cases, though, the biggest challenge isn’t financial. It’s psychological: The company’s leadership is so afraid they’ll make a mistake that they wind up doing NOTHING. Or when they do bring themselves to publish something, the content comes out so sporadically their activities […]Back to Top
Google made everybody obsessed with keywords — the right ones could bring people running to your website if you knew how to game the algorithms. Yet using keywords to attract an audience was never a great idea; it was simply a cheap workaround that flooded the Internet with crappy content. That’s why publishers and content marketers should be cheering the fact that Google and most browsers are encrypting keywords and hiding them from analytics software. Keywords were so pervasive they became a proxy for user intent, which posed one small problem: People don’t consume keywords; they experience content. Whether they’re […]Back to Top