3 Content Marketing Ideas to Close the Year Out With a Bang

As 2015 starts winding down, it’s time to start thinking about your content marketing strategy for next year. It’s also a good time to consider and test out new avenues, channels and approaches for your content. This approach is especially useful if you find yourself at the end of your budget year with marketing funds […]

What I Wish I'd Known Before Building a Content Marketing Strategy

You’ve heard all the reasons why you should be producing content: Google says quality content is important. 67 percent of the buyer’s journey is now done digitally. Relevant and quality content serves as a continuous, scalable, cost-effective traffic and lead generator over time. There’s a big difference between knowing and doing. Despite understanding the importance […]

4 Types of HR Tech Buyers

Who’s your buyer? Every company needs to know the answer to this question, but it can be a tough one for human resources technology vendors. The obvious answer, “HR,” simply doesn’t go deep enough to be useful and can leave your marketing strategy aimless — and fruitless. To give your strategy direction and help ensure it will be […]