content strategy

What’s your content marketing strategy? If you don’t know or are certain you don’t have one, you’re not alone. Although everyone seems to be talking and writing about content marketing, only 32 percent of B2B marketers have a documented content marketing strategy, according to a 2016 Content Marketing Institute/MarketingProfs study.     We know that […]

3 Content Marketing Ideas to Close the Year Out With a Bang

As 2015 starts winding down, it’s time to start thinking about your content marketing strategy for next year. It’s also a good time to consider and test out new avenues, channels and approaches for your content. This approach is especially useful if you find yourself at the end of your budget year with marketing funds […]

What I Wish I'd Known Before Building a Content Marketing Strategy

You’ve heard all the reasons why you should be producing content: Google says quality content is important. 67 percent of the buyer’s journey is now done digitally. Relevant and quality content serves as a continuous, scalable, cost-effective traffic and lead generator over time. There’s a big difference between knowing and doing. Despite understanding the importance […]