Archive for the 'Strategy and Planning' Category

Last updated by at .

3 Ways to Help Your Marketing Agency Do Better Work for You

By on April 16, 2014 / Strategy and Planning / Leave a comment

How to Help Your Marketing Agency Do Better Work for You

From small, fledgling startups to large, well-established corporations, many organizations need to look outside their ranks for marketing help at some point. Even those with internal marketing teams often find they can get better ROI by partnering with a marketing agency that can lend additional expertise and manpower. Whatever an organization’s reason for hiring a marketing agency, the internal stakeholders need to understand this isn’t the sort of business relationship where they write a check and the external marketing team does all the work. The agency team and the client team both have roles to play to achieve a successful […]

Read more →

Back to Top

Report: B2B Marketers Expect Marketing Budgets To Increase

By on April 9, 2014 / Strategy and Planning / Leave a comment

marketing-budgets

Almost a third of B2B marketers were expecting their marketing budgets to increase by an average of 6 percent this year, according to a recent joint study by Forrester and the Business Marketing Association. We took a closer look at that study because quite a bit of it was right up our alley. “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014” found most B2B companies were feeling positive about 2014 after meeting or exceeding their 2013 revenue goals. But those increased marketing budgets come with a price: More than half said they face challenges when they […]

Read more →

Back to Top

ROI Marketing 101

By on March 27, 2014 / Strategy and Planning / Leave a comment

ROI Marketing 101

Today’s guest post comes from David Ehrenberg, the founder and CEO of Early Growth Financial Services, an outsourced financial services firm that provides early-stage companies with day-to-day transactional accounting, CFO service, tax, and valuation services and support. He’s a financial expert and startup mentor whose passion is helping businesses focus on what they do best. If you’re wondering what your marketing budget should be, you’re not alone. This is the million-dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing? Many say it’s an art, not a science. Others argue that […]

Read more →

Back to Top

Video: Secrets of a Successful Rebranding Campaign

By on March 25, 2014 / Strategy and Planning / Leave a comment

Secrets of a Successful Rebranding Campaign

Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. When Robert Castaneda decided to rebrand his business ServiceRocket, he took some very deliberate steps to ensure he would run a successful rebranding campaign. Here are some of his key points. Watch the full video below for more detail. Understand your values. What do you admire in your […]

Read more →

Back to Top

13 Elements of a Successful Rebranding Strategy

By on March 20, 2014 / Strategy and Planning / Leave a comment

13 Elements of a Successful Rebranding Strategy

Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. Question: After you go through the rebranding process, how do you build credibility again? What rebranding strategy do’s (and don’ts) can you share?   Don’t Panic “In my first venture, there was a partnership divorce, forcing a much-needed rebranding. Because I am in the B2B space, it was […]

Read more →

Back to Top

6 Tips for Communicating Effectively with Remote Teams

By on March 13, 2014 / Strategy and Planning / Leave a comment

6 tips for communicating effectively with remote teams

This is an excerpt of a post that originally appeared on SmartBlog on Leadership on Feb. 17, 2014. Plenty of days pass when I don’t see any of the workers at my content marketing agency — not my office manager, who lives just a few miles away from me in Baton Rouge, La.; not my creative director, who lives out in Phoenix; and definitely not the constantly moving Air Force wife who runs our marketing strategy. And this hasn’t hurt our business growth a bit. I built my firm from the ground up to function as a fully decentralized business. […]

Read more →

Back to Top

How Much Should You Spend on Marketing?

By on March 6, 2014 / Strategy and Planning / Leave a comment

How much money should you spend on marketing?

Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Question: How should bootstrappers allocate resources for marketing and advertising? How do you figure out what’s reasonable when your company is still new? Channel Your Inner Seth Godin “When I was starting TalentEgg, I read a lot of Seth Godin, and one point stood out to me in particular. Seth often writes that advertising is the cost of having an […]

Read more →

Back to Top

Infographic: How to Take a Data-Driven Approach to Content Marketing

By on February 27, 2014 / Strategy and Planning / Leave a comment

Infographic: How to Take a Data-Driven Approach to Content Marketing

I have three questions for you: How is your content performing? Is your content connecting with the customers and prospects you’re trying to reach? Is your content helping your company close sales? If you can’t answer these questions with certainty, you’re probably not using data analytics to track and guide your content marketing efforts. If that’s the case, you’re not alone. Many marketers struggle to quantify their content’s performance and return on investment. We get it. How would you be able to connect the dots if you weren’t tracking the dots the begin with? Enter data analytics. Data analytics can […]

Read more →

Back to Top

How to Get the Best Work Out of Your Freelance Content Marketing Writers

By on February 24, 2014 / Strategy and Planning / Leave a comment

ow to Get the Best Work Out of Your Freelance Content Marketing Writers

If content is king, then writers are the power behind the throne. If you’re thinking about working with freelance writers to produce articles, blog posts, white papers and other content marketing materials for your company, you’ll want to treat that power well. Here are eight tips for getting the best work out of your freelance content marketing writers. Hire Well Finding and hiring a freelance writer that works well for you and your needs can be tricky. Look for bylines on articles or ask colleagues for recommendations. If you go through a freelance agency, pay careful attention to portfolios to […]

Read more →

Back to Top

Marketing Performance Management: An Interview with Allocadia CMO James Thomas

By on February 19, 2014 / Strategy and Planning / Leave a comment

James Thomas - CMO, Allocadia

James Thomas is the new CMO of Allocadia, a marketing operations software company based in Vancouver. James is a long-time Rep Cap friend and client, and I recently interviewed him about his new role as CMO and the trends he sees happening now for marketers. Tell me about your new position at Allocadia. As CMO, I own all marketing activity: branding, demand generation, communication and customer advocacy. What big challenges do you face in your first few months as CMO? Allocadia is a growing company, and we’re establishing a new market — marketing performance management. My challenge is to tell […]

Read more →

Back to Top

Next Page »

5261 Highland Rd. #317
Baton Rouge, La. 70808
Phone: 225-317-9557

Website: http://repcapitalmedia.com
Email: me@repcapitalmedia.com

Twitter Facebook LinkedIn E-mail