Archive for the 'Social Media' Category

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5 Things Plenty of Good Businesses Do Wrong on Twitter

By on March 31, 2014 / Social Media / Leave a comment

5 Things Plenty of Good Businesses Do Wrong on Twitter

Today’s guest post comes from Brendon Schenecker who is equal parts developer and CEO, which has led to array of tech-based startups and over 10 years of experience managing startup ventures. Brendon is currently founder and CEO of Travel Vegas, a technology-focused destination travel company. Even the best businesses can have trouble adjusting to social media. It’s understandable that plenty of profitable and professional companies don’t use Twitter correctly, especially if they’ve been in business for many years before social media came into play. However, customers keep up with businesses online, and they will judge your ability to use Twitter and […]

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Introducing the Rep Cap Tumblr: “WTF, Stock Photos?”

By on February 20, 2014 / Design, Social Media / Leave a comment

Introducing the Rep Cap Tumblr: "WTF, Stock Photos?"

Last week Getty Images and Sheryl Sandberg’s LeanIn.org announced the Lean In Collection — a new collection of more than 2,500 stock photos jointly curated in an effort to present girls, women and families in more modern, powerful and diverse ways. The images include a racially diverse mix of girls and women, ranging from baby girls to women old enough to be their great grandmothers, working, playing and relaxing in a wide variety of clothes, hairstyles and situations. Boys and men are also part of the mix, with men caring for children and supporting women and girls. “The stock imagery […]

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11 Social Media Marketing Mistakes

By on February 11, 2014 / Social Media / Leave a comment

11 Social Media Marketing Mistakes

Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Question: What’s the No. 1 social media marketing mistake you see business owners make, and what can they do to fix it?   Failing to Plan “Too many business owners jump into social media without a plan or the resources to maintain an active and productive conversation within their community of customers, prospects and employees. Social media is not a […]

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Infographic: The Evolution of Public Relations

By on January 22, 2014 / Social Media / Leave a comment

Infographic: The Evolution of Public Relations

Today’s guest post comes from Beth Monaghan, principal and co-founder of InkHouse, a PR and social content agency based in Waltham, Mass. She blogs about PR and content. The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. I entered PR in 1997. The dot.com bubble was fat, as we ignored our collective common sense in the wake of skyrocketing IPOs and lovable sock puppets, which turned out of course, to be unprofitable. Despite the dot.com buzz, we were still perfecting how to use email for media relations and favored hard copy press kits […]

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9 Tips for Covering Events on Social Media

By on January 9, 2014 / Social Media / Leave a comment

9 Tips for Covering Events on Social Media

Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. Question: How do you cover events via social media? Do you invent a special hashtag and tweet the entire thing, resort to streaming video, etc.? Name one method that’s worked. Customize a Hashtag “We produce a lot of high attendance events like Technori Pitch, where we gather […]

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Our Favorite Inbound Marketing Tools

By on January 8, 2014 / Social Media, Technology / Leave a comment

Our Favorite Inbound Marketing Tools

If you’re like us, you’re always on the hunt for ways to create better content, faster. As we work to keep up to date on the newest technology and trends, we’ve come across a ton of useful inbound marketing tools. Today, I’ll be sharing four of our favorite tools and explaining how we use them. These are the inbound marketing helpers that have made the process of creating and sharing content more efficient through enhanced information, integration and automation. HARO Help A Reporter Out, also known as HARO, is a PR and marketing tool (powered by Vocus) that connects bloggers […]

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How to Turn Social Media Connections into Real Life Relationships

By on December 17, 2013 / Social Media / Leave a comment

How to Turn Social Media Connections into Real Life Relationships

Today’s guest post is by Erica Nicole, founder and CEO of YFS Magazine, the definitive digital magazine for startup, small business news and entrepreneurial culture. As an entrepreneurial change-agent, Erica Nicole been featured in national media outlets including Forbes.com, Upstart Business Journal, Fox Business, MSN Business on Main, The Huffington Post, Black Enterprise and more. How can you link up for coffee with someone who you’ve only connected with on Twitter, Facebook or LinkedIn? According to an Academia.edu study, there is a tremendous connection between your online and offline relationships. According to their findings, “the average American has 634 ties in their […]

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5 Tips for Taking a Better Social Media Headshot

By on November 25, 2013 / Social Media / Leave a comment

5 Tips for Taking a Better Social Media Headshot

Few of us have the time, money or inclination to enlist a professional photographer every time we want to refresh our online persona with a new social media headshot. Still, no matter if you’re on Facebook or Linkedin, Twitter or Tinder, everyone wants to look their best. A little attention to detail will get you away from futilely trying to photograph yourself in the bathroom mirror or in the murk of a darkened home office. With these general guidelines in mind you can add a lot of appeal to your social media profile — and if you don’t like the […]

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Pinterest for Financial Services

By on October 8, 2013 / Social Media / Leave a comment

Pinterest for Financial Services

This post is part of our ongoing, occasional series on content marketing for financial services. Last year as Pinterest became a household name, a number of articles, blog posts, and white papers were published encouraging financial services organizations, such as banks, credit unions, and credit card companies, to start using it in their marketing. Then in January, one scathing commentary declared using Pinterest for financial services marketing to be a “failure.” To that I say: Remember when Facebook was just for college students? Things change pretty quickly in social media, with technologies evolving and taking off practically overnight. So, let’s […]

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