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Content is big — and growing — and it’s not just for B2C companies and big businesses. Marketing blogs this week discussed the growth of B2B content marketing in businesses of all sizes. Read on to find out what companies are getting right — and doing wrong — with their B2B content marketing: 6 Signs That B2B Small Businesses Have Big Plans for Content Marketing by Joe Pulizzi at the Content Marketing Institute: “What I love about the data from our latest study, B2B Small Business Content Marketing: 2013 Benchmarks, Budget, and Trends – North America, sponsored by Outbrain, isBack to Top
This was a big week for marketing studies in the news, with results that emphasized the growth of inbound marketing and the decline of traditional marketing methods. Two different marketing studies tackled the topic of lead generation. In a survey of B2B marketers in the U.S., BtoB Magazine found generating more leads remains their top challenge, cited by 60% of respondents. Another survey by Ascend2 and Research Underwriters found that B2B marketers say email marketing, content marketing and SEO are the most effective for lead generation, but they struggle to use and see ROI on social media marketing. Marketing studiesBack to Top
In the content marketing world, it’s no secret that images, infographics, and all sorts of visual content are key drivers of engagement. We know that Facebook posts with images have higher click rates than text-only posts. We know that images make blog posts more “pinnable” (which we’re officially declaring a word) and shareable. Here’s our list of the most interesting visual content stories we read this week. Pinterest Design Ethos Echos with Publishers by Josh Sternberg at Digiday: Pinterest is making an impact on how websites are designed. The visual grid format is easy to configure for mobile devices and makes advertisingBack to Top
The reports of email marketing’s death have been greatly exaggerated. It’s still going strong and we’re continuing to learn more about how to make it a more effective part of a robust marketing mix. This week brought news of email marketing research from GetResponse and Experian CheetahMail. GetResponse found that including social sharing buttons in email helps increase engagement and Experian CheetahMail found email sent between 8 p.m. and midnight got more opens, clicks and sales. Also this week, Entrepreneur and Business 2 Consumer delivered email marketing tips and Marketing Sherpa shared a case study of an insurance company thatBack to Top
Well, Mary Ellen and I survived our time at SXSW Interactive and are almost back to our regularly scheduled programming. We still have a few SXSW posts coming up, but for now we wanted to share what others had to say about the wild week of startups, marketing and madness. While in the past, SXSW was a place to launch startups and reveal exciting new products, it seems marketing has largely taken over as its main feature. Brands worked hard and spent heavily to stand out in a sea of gimmicks aimed at grabbing people’s attention as they wandered theBack to Top