Meet the Marketing Masters: Robby Berthume, Bull & Beard

In our Meet the Marketing Masters interview series, we’re profiling the smart marketers we get to work with every day. We’re asking Rep Cap’s favorite marketers how they got into the field, what they love about their jobs and how they stay smart. Meet Robby Berthume. He’s the CEO of Bull & Beard, a Winston-Salem, […]

7 Steps to Becoming a Content Marketing Machine

“Suck it up, buttercup.” That was Mary Ellen Slayter’s advice to an audience member at her recent presentation at the Louisiana Technology Park when asked how to actually begin the writing required to generate content. “Don’t let perfection be the enemy of done,” she said. “I’d rather have two decent blog posts published a week […]

Meet the Marketing Masters: Jackie Yeaney, Red Hat

In our Meet the Marketing Masters interview series, we’re profiling the smart marketers we get to work with every day. We’re asking Rep Cap’s favorite marketers how they got into the field, what they love about their jobs and how they stay smart. Jackie Yeaney is executive vice president of marketing and strategy for the […]

Customer Service Is the New Marketing: Interview with “Hug Your Haters” Author Jay Baer

Jay Baer is a noted authority on just about everything related to digital marketing. He is a best-selling author, internationally-known speaker, hype-free marketing strategist, and president of the social media and content marketing consultancy Convince & Convert. Fast Company magazine ranked him as one of America’s top three social media consultants, and the Content Marketing […]