Digital Advertising: Knowing Your Audience and Your Content

What factors should you have in mind when considering digital advertising? How can you stay up-to-date on digital trends? How do you decide which advertising strategies to invest in? These questions were part of a panel discussion among four marketing and advertising representatives at the Baton Rouge Area Chamber’s June luncheon. Panelists were Tambry Slavich, […]

Bigger, Bolder, Braver: What I Learned at Digital Summit Atlanta

As a marketer, it’s my job to continuously find new ideas. As an agency marketer, I take that seriously. Rep Cap clients look to me for advice about the latest content trends, best practices and platforms. Sometimes I don’t realize I’m in a rut (Write. Edit. Format. Publish. Promote. Carve out a few minutes to […]

Magic Moments from #MPB2B 2015

“Biggah” and “bettah.” In her opening remarks at MarketingProfs’ B2B Marketing Forum 2015, that’s what Ann Handley promised. And boy, did #MPB2B 2015 deliver. The event featured: Its biggest audience ever – welcoming nearly 1,000 fun-loving and hard-working marketers. An expanded three-day conference program with almost 55 sessions, plus three keynotes. A new, bigger venue […]