B2B social media

If you’re a B2B marketer, you’re probably focused on leads, conversions and moving buyers through the decision-making process. B2B sales cycles are long, and leads are valuable. Because of this, social media doesn’t seem like the most obvious path to achieve those goals — it’s fuzzy, it changes all the time and Snapchat filters don’t […]

How Do I Plan a Content Strategy?

Strategy. It’s a simple word that makes a lot of marketers want to run and hide. The most recent CMI/MarketingProfs survey says more than half of marketers don’t have a documented content strategy. Are you guilty? I’ve sometimes felt overwhelmed by strategy too, but I’ve figured out a way to make “content strategy” completely approachable. […]

hire content marketers

As content marketing grows, all of us are on the hunt for smart, content-savvy team members to help us produce awesome content. But who are we looking for? What does the perfect content marketer look like? What’s on the ideal marketer’s resume? Just being a good writer, social strategist or analyst isn’t enough to really […]

get employees involved in content marketing

You’re a marketer surrounded by experts and product pros, but none of their voices make it into your content. You’re struggling to fill in your editorial calendar, and your co-workers vanish when you say the words “blog post.” Sound familiar? It can be tough to get everyone on your team involved in your content process. […]