Journalist B2B content marketing

B2B doesn’t have to be boring, but when it comes to B2B content marketing it’s easy to fall into the trap of snooze-worthy writing. B2B companies face a few common content challenges: They get bogged down in jargon, they focus too much on sales pitches and they make the message way too complicated. Addressing those […]

marketing finance jocelyn brown allocadia

The way marketers do their day-to-day work is changing incredibly fast. Adapting to shifting customer preferences and learning new ways to connect with customers keeps marketers more than busy. But beyond the tactics, what’s really interesting to me is how the core role of marketing inside organizations is changing. Even as recently as a few […]

5-reasons-financial-v2-1

Complex financial information can be difficult for a lay person to sort out, and even people who feel like they want professional financial help may not know exactly what that help can do for them. Enter content marketing. A financial company with a good content marketing strategy can offer a unique approach to providing information […]

content for the c-suite

China Gorman is a heavyweight in the world of HR and HR leadership. She’s a former CEO of the Great Place to Work Institute, a former COO and interim CEO of the Society for Human Resource Management, a professional association with more than 275,000 members, and she has been leading and growing businesses since 1985. […]