interactive content: interview with Justin Talerico, ion interactive

It’s 2017. Are you following the same content marketing best practices you rolled out in 2013? I’d be willing to guess you aren’t. I know I’m not. As content marketing has grown up, marketing tech has improved and customers expect better, more personalized content. As a result, marketing best practices (and the prevailing wisdom about […]

Journalist B2B content marketing

B2B doesn’t have to be boring, but when it comes to B2B content marketing it’s easy to fall into the trap of snooze-worthy writing. B2B companies face a few common content challenges: They get bogged down in jargon, they focus too much on sales pitches and they make the message way too complicated. Addressing those […]

marketing finance jocelyn brown allocadia

The way marketers do their day-to-day work is changing incredibly fast. Adapting to shifting customer preferences and learning new ways to connect with customers keeps marketers more than busy. But beyond the tactics, what’s really interesting to me is how the core role of marketing inside organizations is changing. Even as recently as a few […]

5-reasons-financial-v2-1

Complex financial information can be difficult for a lay person to sort out, and even people who feel like they want professional financial help may not know exactly what that help can do for them. Enter content marketing. A financial company with a good content marketing strategy can offer a unique approach to providing information […]