content marketing essentials venn diagram

Working at an agency has given me a wide perspective on what it really takes to produce great content. I’ve worked with “content teams” made up of just one person (the founder of a small business), small, nimble teams of marketers whose time is stretched and resources are limited, and massive global marketing teams with […]

how to build a content site WP Engine

Launching a completely new content site can feel overwhelming. How will you build an audience? How will you earn their trust and keep them coming back? And, at the top of most marketers’ minds, where will you get all the content? Marie Dodson has been there. She’s the managing editor for two content sites under […]

content marketing survey

Here at Rep Cap, we’ve observed a dramatic shift in how content is created over the past few years. In our experience, businesses have moved away from fussing over high-volume, keyword-driven editorial calendars to building out high-quality thought leadership strategies for growth. We’re spending more of our time on content marketing strategy consulting and supporting […]

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The Rep Cap team is headed down the road to New Orleans next week for the Society for Human Resource Management’s Annual Conference. We’re excited that SHRM is coming to our home state. If you’re coming to New Orleans, here are our tips on how to eat, drink and play like a native. […]