5-reasons-financial-v2-1

Complex financial information can be difficult for a lay person to sort out, and even people who feel like they want professional financial help may not know exactly what that help can do for them. Enter content marketing. A financial company with a good content marketing strategy can offer a unique approach to providing information […]

Why marketers should care about blockchain Jeremy Epstein

Do you know what blockchain is? If you don’t, marketing leader Jeremy Epstein says it’s high time you learn about it. Jeremy is the CEO of Never Stop Marketing, and after years of working with innovative technology, including roles at Sprinklr and Microsoft, he has shifted his focus to blockchain, which is the transaction-tracking technology […]

hire content marketers

As content marketing grows, all of us are on the hunt for smart, content-savvy team members to help us produce awesome content. But who are we looking for? What does the perfect content marketer look like? What’s on the ideal marketer’s resume? Just being a good writer, social strategist or analyst isn’t enough to really […]

get employees involved in content marketing

You’re a marketer surrounded by experts and product pros, but none of their voices make it into your content. You’re struggling to fill in your editorial calendar, and your co-workers vanish when you say the words “blog post.” Sound familiar? It can be tough to get everyone on your team involved in your content process. […]

Focus on People to Make Your HR Tech Content Marketing Shine

Too often, only half of the phrase “HR tech” gets the attention — the tech half. Granted, there are a lot of exciting solutions out there, and we’re looking forward to HR Tech next month. The problem is, it’s easy for all that exciting technology to overshadow its own role, which is connecting people and […]