content marketing survey

Here at Rep Cap, we’ve observed a dramatic shift in how content is created over the past few years. In our experience, businesses have moved away from fussing over high-volume, keyword-driven editorial calendars to building out high-quality thought leadership strategies for growth. We’re spending more of our time on content marketing strategy consulting and supporting […]

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The Rep Cap team is headed down the road to New Orleans next week for the Society for Human Resource Management’s Annual Conference. We’re excited that SHRM is coming to our home state. If you’re coming to New Orleans, here are our tips on how to eat, drink and play like a native. […]

5-reasons-financial-v2-1

Complex financial information can be difficult for a lay person to sort out, and even people who feel like they want professional financial help may not know exactly what that help can do for them. Enter content marketing. A financial company with a good content marketing strategy can offer a unique approach to providing information […]

Why marketers should care about blockchain Jeremy Epstein

Do you know what blockchain is? If you don’t, marketing leader Jeremy Epstein says it’s high time you learn about it. Jeremy is the CEO of Never Stop Marketing, and after years of working with innovative technology, including roles at Sprinklr and Microsoft, he has shifted his focus to blockchain, which is the transaction-tracking technology […]

hire content marketers

As content marketing grows, all of us are on the hunt for smart, content-savvy team members to help us produce awesome content. But who are we looking for? What does the perfect content marketer look like? What’s on the ideal marketer’s resume? Just being a good writer, social strategist or analyst isn’t enough to really […]