B2B social media

If you’re a B2B marketer, you’re probably focused on leads, conversions and moving buyers through the decision-making process. B2B sales cycles are long, and leads are valuable. Because of this, social media doesn’t seem like the most obvious path to achieve those goals — it’s fuzzy, it changes all the time and Snapchat filters don’t […]

content strategy

What’s your content marketing strategy? If you don’t know or are certain you don’t have one, you’re not alone. Although everyone seems to be talking and writing about content marketing, only 32 percent of B2B marketers have a documented content marketing strategy, according to a 2016 Content Marketing Institute/MarketingProfs study.     We know that […]

How Do I Plan a Content Strategy?

Strategy. It’s a simple word that makes a lot of marketers want to run and hide. The most recent CMI/MarketingProfs survey says more than half of marketers don’t have a documented content strategy. Are you guilty? I’ve sometimes felt overwhelmed by strategy too, but I’ve figured out a way to make “content strategy” completely approachable. […]