content for the c-suite

China Gorman is a heavyweight in the world of HR and HR leadership. She’s a former CEO of the Great Place to Work Institute, a former COO and interim CEO of the Society for Human Resource Management, a professional association with more than 275,000 members, and she has been leading and growing businesses since 1985. […]

B2B social media

If you’re a B2B marketer, you’re probably focused on leads, conversions and moving buyers through the decision-making process. B2B sales cycles are long, and leads are valuable. Because of this, social media doesn’t seem like the most obvious path to achieve those goals — it’s fuzzy, it changes all the time and Snapchat filters don’t […]

content strategy

What’s your content marketing strategy? If you don’t know or are certain you don’t have one, you’re not alone. Although everyone seems to be talking and writing about content marketing, only 32 percent of B2B marketers have a documented content marketing strategy, according to a 2016 Content Marketing Institute/MarketingProfs study.     We know that […]