interactive content: interview with Justin Talerico, ion interactive

It’s 2017. Are you following the same content marketing best practices you rolled out in 2013? I’d be willing to guess you aren’t. I know I’m not. As content marketing has grown up, marketing tech has improved and customers expect better, more personalized content. As a result, marketing best practices (and the prevailing wisdom about […]

marketing finance jocelyn brown allocadia

The way marketers do their day-to-day work is changing incredibly fast. Adapting to shifting customer preferences and learning new ways to connect with customers keeps marketers more than busy. But beyond the tactics, what’s really interesting to me is how the core role of marketing inside organizations is changing. Even as recently as a few […]

content for the c-suite

China Gorman is a heavyweight in the world of HR and HR leadership. She’s a former CEO of the Great Place to Work Institute, a former COO and interim CEO of the Society for Human Resource Management, a professional association with more than 275,000 members, and she has been leading and growing businesses since 1985. […]

B2B social media

If you’re a B2B marketer, you’re probably focused on leads, conversions and moving buyers through the decision-making process. B2B sales cycles are long, and leads are valuable. Because of this, social media doesn’t seem like the most obvious path to achieve those goals — it’s fuzzy, it changes all the time and Snapchat filters don’t […]