content marketing essentials venn diagram

Working at an agency has given me a wide perspective on what it really takes to produce great content. I’ve worked with “content teams” made up of just one person (the founder of a small business), small, nimble teams of marketers whose time is stretched and resources are limited, and massive global marketing teams with […]

how to build a content site WP Engine

Launching a completely new content site can feel overwhelming. How will you build an audience? How will you earn their trust and keep them coming back? And, at the top of most marketers’ minds, where will you get all the content? Marie Dodson has been there. She’s the managing editor for two content sites under […]

content design trends kelsey gallagher

One thing I’ve learned working in content strategy: Words are just the beginning. It takes great design to transform words on a screen into dynamic content that readers can find, easily read and will want to share. Our team depends on content designers to supercharge everything we write. One of those all-star designers is Kelsey […]

interactive content: interview with Justin Talerico, ion interactive

It’s 2017. Are you following the same content marketing best practices you rolled out in 2013? I’d be willing to guess you aren’t. I know I’m not. As content marketing has grown up, marketing tech has improved and customers expect better, more personalized content. As a result, marketing best practices (and the prevailing wisdom about […]

marketing finance jocelyn brown allocadia

The way marketers do their day-to-day work is changing incredibly fast. Adapting to shifting customer preferences and learning new ways to connect with customers keeps marketers more than busy. But beyond the tactics, what’s really interesting to me is how the core role of marketing inside organizations is changing. Even as recently as a few […]