4 Quick Tips for Mastering Mobile-Friendly Emails

We’ve said it before and we’ll say it again: Email. Isn’t. Dead. It’s a workhorse channel for many marketers’ for good reason. Marketers consistently rank email as the most effective tactic for building awareness, acquisition, conversion and retention. According to the Direct Marketing Association, email sees the highest ROI for direct marketers at $39 for […]

Magic Moments from #MPB2B 2015

“Biggah” and “bettah.” In her opening remarks at MarketingProfs’ B2B Marketing Forum 2015, that’s what Ann Handley promised. And boy, did #MPB2B 2015 deliver. The event featured: Its biggest audience ever – welcoming nearly 1,000 fun-loving and hard-working marketers. An expanded three-day conference program with almost 55 sessions, plus three keynotes. A new, bigger venue […]

4 B2B Email Marketing #Fails to Avoid B

We’ve all seen examples of epic fails. Pinterest recipes gone wrong, hilarious news bloopers and cringe-worthy sports mistakes — there’s no shortage of noble attempts gone wrong online. Despite our best efforts, unfortunately sometimes our B2B email marketing can fall flat too. While our blunders may not be epic, there are several common mistakes that can diminish email […]