B2B vs. B2C Marketing: 6 B2B Content Blunders to Avoid

If you try to sell a business solution the same way you’d sell a car, you’ll drive your customers away. There are some major differences in B2B vs. B2C marketing that you need to take into account when you’re creating content for your company. Consider these six major elements that just won’t work well with […]

How to Increase Your Google+ PageRank

If you aren’t yet paying attention to your company’s Google+ presence and haven’t taken the time to deliberately increase your Google+ PageRank, you’re falling further behind as you read this post. Why Marketers Must Care About Google+ PageRank Google+ isn’t like the other social platforms, where a brand’s visibility is determined largely by the size […]

Sirius

If you’re shopping for a marketing automation platform, you probably expect to do a ton research. After all, there are more than 20 options available. Fortunately, SiriusDecisions has done some of the work for you in their SiriusView: Marketing Automation Platforms report, which provides a great marketing automation platform comparison. Marketing Automation Trends SiriusDecisons found […]

SEO Venn Diagram

Creating fantastic content is only the first step in drawing current customers and prospective buyers to your business’ website. You also need solid SEO practices to ensure your content is coming up in search results and drawing clicks to your website. The following website SEO tips and tricks can quickly help your business’ website generate […]

content marketing tips

It takes a lot of time to create original content, but savvy content marketers know that you can save loads of time and effort if you strategically reuse content in a variety of ways. Reusing content involves turning content into more content in a way that does not does not annoy your readers. It allows you to […]