Journalist B2B content marketing

B2B doesn’t have to be boring, but when it comes to B2B content marketing it’s easy to fall into the trap of snooze-worthy writing. B2B companies face a few common content challenges: They get bogged down in jargon, they focus too much on sales pitches and they make the message way too complicated. Addressing those […]

stocksy_txpf13349e7svc100_small_612576

Writing well is an enviable skill, and any strong marketing team needs top-notch writers. But even the best writers don’t always generate ready-to-publish copy the first time, no matter how skilled they are. So, yes: Your blog needs an editor. We think editors are the most important part of any content marketing team. Whether you […]

3 Ways to Make Your Content Stronger

Great content doesn’t just happen — something I’m reminded every time my hands hover over the keyboard waiting for inspiration. I’m always looking for new ways to write B2B content that’s useful, and getting started can sometimes be the trickiest part. I’ve been reading articles about what great content — blog posts, white papers, infographics […]