Archive for June 2012

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Content Marketing News Round-Up

By on June 29, 2012 / News Roundup / Leave a comment

Gardening

Developing content can sometimes be like growing a garden. You need to know what you want to plant and how the different plants will grow together. With content, you need to know what content you are trying to deliver and how to implement this content so that it grows your audience. In this week’s content marketing new round-up, we look at content strategy platforms, blogs, and tweeting for businesses, among others.   Mark O’Brien explains the 3 common content strategy platforms. Stephanie Chang breaks down how to develop a content strategy for even “boring” industries. The 5 types of blog […]

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What Is Email Marketing?

By on June 26, 2012 / Understanding Your Audience / Leave a comment

“Email marketing,” you may say; “Isn’t email marketing yesterday’s news?” Well, yes and no. Before we get into the particulars of why smart businesses are still using email marketing, we need to first understand just what is email marketing and how it can make your business soar. Email marketing is direct-to-consumer marketing in email form. But because marketing direct to customers email inboxes became known as the toxic “SPAM,” some marketers had been moving away from it. But now many businesses are finding success with email marketing again by only delivering content to consumers who invited them. So rather than […]

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Content Marketing News Round-Up

By on June 22, 2012 / News Roundup / Leave a comment

Stairs

In a lot of things that we do, there are certain steps that we should take. These steps allow us to have an idea of where we are going and keeps us on track along the way. In this week’s news round-up, we take a look at different steps that you can use while producing and implementing your content strategy.   SEO-Hacker explains the importance of a content strategy using its own as an example. Stoney DeGeyter breaks down how you should go about developing a good strategy. Heinz Marketing walks you through how to effectively implement a content strategy. […]

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Content Marketing News Round-Up

By on June 15, 2012 / News Roundup / Leave a comment

Took Kit

It’s always an interesting to attempt a do-it-yourself job in your home, whether it is painting, installing new fixtures or some other makeover task. You need to make sure that you have all the tools you need or you’ll be stuck a job half done. More important, you need to make sure that you use your tools properly so that they are effective. Just like with your home task, the tools you use for your content strategy need to be used properly if you want them to be effective. In this week’s news round-up, we take a look at ways […]

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Content marketing news round-up

By on June 8, 2012 / News Roundup / Leave a comment

Strategy Chart

This week in the news round-up we take a look at developing content strategy. From those who are just beginning to get into content strategy to those who have been doing it for years, we all hit bumps in the road as we work to develop content. This round-up has links for articles discussing developing content, lessons to be learned, and social media among other things.   Social Media Hub gives directions on how to reach social media success with your content strategy. Christine Anameier shows us the importance of knowing your content. Coca Cola is used by My Web […]

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3 Ways to Effectively Soft Sell in Your White Papers

By on June 7, 2012 / Strategy and Planning / Leave a comment

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The primary challenge in writing white papers is getting the audience to actually read the document. But if you overemphasize this part, you’ll wind  up with a document that provides loads of valuable information but doesn’t effectively market anything. Only a small portion of the text should focus on direct selling, but every word of your white papers should be written with your desired results in mind. Use the following techniques in your white papers to market to your audience without them minding (or even realizing): Create an exhaustive list of guidelines. The idea here is to describe the steps […]

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Content marketing news round-up

By on June 1, 2012 / News Roundup / Leave a comment

Camera Phone taking picture of Big Ben and Parliament in London

Traveling and experiencing new things have a way of changing a person’s perspective. They cause you to look at things in a new way and give you skills that help you adapt. Being able to view things in a different perspective can also benefit you when developing your content marketing strategy. We look at some different ideas that may give you a different perspective in this week’s news round-up.   Kevin Gibbons shows us 7 reasons why content marketing is better than link building. Learn 5 ways to and mobile usage to your content strategy from Allison King. Joe Pulizzi […]

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